Hilltopolis Event & Fundraiser

Brashear Association, Brashear Kids

Digital Marketing
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The Brashear Association supports families in need. WHDS organized one of the region's most talked about fundraisers.

The challenge

Create a hip, culturally-relevant event that raises money and visibility for a longstanding Pittsburgh nonprofit.

The Brashear Association supports a wide variety of programs for children, the underemployed, and food insecure individuals. Fundraising for legacy organizations has become more difficult as demographics shift, necessitating new, authentic, technically-savvy forms of engagement with younger demographics.

our solution

Music. Charity. Community.

Hilltopolis, a live concert in a historic park overlooking the city of Pittsburgh, raised donations and visibility for Brashear with a new generation of potential supporters. The festival featured local hip-hop artists and a headlining performance by Chicago hip-hop duo, The Cool Kids, as well as a sold-out afterparty, partnership with local nonprofit hackathon Give Camp, and a robust vendor and tabling area featuring local food trucks, artists and nonprofits.

  • Brand / Project Management
  • Event Planning
  • Livestreaming
  • Social Media
  • Content Capture
  • Fundraising

12 technical projects completed for local nonproftits through Give Camp. $35,000 of event sponsorship raised, $6,500 of day-of donations raised for Brashear Kids, and a capacity attendance of 1,000 people.

  • Reach:  160,000+
  • Impressions:  330,000+
  • Engagements:  15,000+
  • Views of Event Video: 5,000+
  • Evergreen content and ongoing regional conversation around a now recognizable brand

outcomes

key team member

Courtney Plaszenski

Videographer

Testimonial

Beyond excited and thankful for this wonderful event. [We're] getting our new desks and laptops set up, all thanks to the event fundraising. Now, we are able to better serve our youth and community in style!

Brashear Association, Brashear Kids
Paul Snatchko, Director of Marketing & Communications, The Paulist Fathers

Reach out to start discussing your project. We'll bring it to life.

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