JPC Guitars sells premium instruments internationally. Work Hard Digital creates and manages all brand content creation, social media and web presence.
The guitar industry is dominated by a few legacy brands with ample budgets to maintain their position. Independent brands struggle to differentiate themselves and find new and repeat customers. Even with superior products at fair prices, small vendors are looking for novel ways to breakthrough and attract the next generation of rock heroes while maintaining a consistent brand aimed at discerning customers with disposable income.
Work Hard Digital provides John Page Classic Guitars with a suite of content services. Constant A/B testing and analytic deep dives inform the creative process, ensuring that the content not only looks great, but results in conversions. Wraparound services include web maintenance and ad tech, providing the customer with a single client manager for all of their digital needs.