Digital Marketing

John Page Classic Guitars

Digital Marketing
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JPC Guitars sells premium instruments internationally. Work Hard Digital creates and manages all brand content creation, social media and web presence.

The challenge

Increase sales and web-presence for a high-quality, affordably priced luxury guitar maker.

The guitar industry is dominated by a few legacy brands with ample budgets to maintain their position. Independent brands struggle to differentiate themselves and find new and repeat customers. Even with superior products at fair prices, small vendors are looking for novel ways to breakthrough and attract the next generation of rock heroes while maintaining a consistent brand aimed at discerning customers with disposable income.


our solution

Your ForeverGuitar

Work Hard Digital provides John Page Classic Guitars with a suite of content services. Constant A/B testing and analytic deep dives inform the creative process, ensuring that the content not only looks great, but results in conversions. Wraparound services include web maintenance and ad tech, providing the customer with a single client manager for all of their digital needs.

  • Content
  • Livestream
  • Social
  • Web / Ad Tech
  • Doubling of followers and engagement in the first year
  • 39,000 minutes of brand video views.

outcomes

key team member

Maddie Love

Ad Tech

Testimonial

I have been working very closely with Work Hard Digital for miscellaneous media based services over the past couple years. As a business owner, I find that their access to resources and ability to execute on demand allows us to focus on our own task at hand while they perform their contracted goals with professionalism and competency. I know they will always be responsive and attentive to detail, giving us one less thing to worry about. They are a great business partner.

John Page Classic Guitars
Paul Snatchko, Director of Marketing & Communications, The Paulist Fathers

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