The Paulist Fathers worked with Work Hard Digital to create a quarterly video series to strengthen their order, maintain engagement, better tell their story to the congregation and laity alike.
Religious orders like the Paulist Fathers struggle to communicate effectively in a modern media environment. Bound by the need to fundraise and sustain their order through recruitment, the order engaged Work Hard Digital’s industry experts to create compelling content to drive engagement and visibility. Previous attempts to leverage video fell short, so an emphasis on good story telling drove our decision to partner with Unabridged Press, an in-house freelancer and expert in the Catholic order.
Work with a respected partner to maximize the reach of that content through thoughtful blog posts and podcasts. Focus on the compelling personalities and honored traditions of the order to ensure that tone is in line with viewers’ and the client’s expectations.